In July 2002, 78 Organizations assembled at Tata Institute of Social Sciences (TISS) to discuss the plan of action to disseminate the Norms to grassroot Organizations. As a part of this exercise, more than 20,000 copies of the booklet on Norms were distributed and circulated on internet. In addition to this, 75 Regional, State and District level meetings were held all over India and about 2,000 Organizations participated in the process. The feedback gave an overwhelming mandate for the Credibility Alliance initiative with 96% Organizations agreeing to the need for such Norms and willingness to comply with and be a member of an Organization promoting such Norms.